With comfortable and well-designed activewear, Joua inspires kids to get outside with friends and seek adventures to weave friendships as strong and fun as our line of clothes – Weaving Friendships
Joua is a new line of children’s outerwear designed in Montreal. Its design was inspired by nature, with trendy patterns representing flora and mountains to motivate kids to play outdoors.
Designed with optimal materials to ensure aesthetics, comfort and durability, Joua’s clothes also includes great technical features that allow them to grow as fast as the kids who wear them.
our values
What does friendship mean to children?
Léo 5 years old "Share my dinosaurs and run together in the park"
Charlotte 8 years old « "Pay attention to friends, hold their hands and play all the time." »